JOYLEEN MAHANETSA

JOYLEEN MAHANETSA

Joyleen Mahanetsa

Chief Executive Officer

SHE’S A WOMAN OF MANY TALENTS; SUPER WOMAN BY DAY, WONDER WOMAN BY NIGHT.

“TO INFINITY AND BEYOND!”

Biography

Founder and owner of Outsmart Outdoor Advertising, Joy has been in the media and advertising industry for 21 years. In a sector that is still lagging behind in terms of transformation, Outsmart is well respected by all stakeholders.

At Outsmart women empowerment is imperative. A vision that Joy is passionate about given the limited presence of black female operators within the sector. That is the reason you will find a team of young dynamic black female executives who are instrumental to Outsmart’s success, at the helm.

Outsmart is a remarkable story of a self funded business in a capital intensive industry. Rising from a “frail” battling entity that depended on Joy’s second mortgage for funding, to find that more than a decade later, Outsmart is still a self-funded business which has grown to be a notable and successful multi-million rand entity.

Joyleen fits the perfect description of a hustler and a determined entrepreneur who has made immense inroads within the cut-throat, white male dominated industry. Her strength lies in her passion and love for the OOH sector as well as established relationships with key stakeholders.

As a Marketer Joy fully understands that relationships are everything and lives by the quote “if you want success of any kind; you have to be comfortable being uncomfortable” by Tim Grover.