Founder and owner of Outsmart Outdoor Advertising, Joy has been in the media and advertising industry for 21 years. In a sector that is still lagging behind in terms of transformation, Outsmart is well respected by all stakeholders.
At Outsmart women empowerment is imperative. A vision that Joy is passionate about given the limited presence of black female operators within the sector. That is the reason you will find a team of young dynamic black female executives who are instrumental to Outsmart’s success, at the helm.
Outsmart is a remarkable story of a self funded business in a capital intensive industry. Rising from a “frail” battling entity that depended on Joy’s second mortgage for funding, to find that more than a decade later, Outsmart is still a self-funded business which has grown to be a notable and successful multi-million rand entity.
Joyleen fits the perfect description of a hustler and a determined entrepreneur who has made immense inroads within the cut-throat, white male dominated industry. Her strength lies in her passion and love for the OOH sector as well as established relationships with key stakeholders.
As a Marketer Joy fully understands that relationships are everything and lives by the quote “if you want success of any kind; you have to be comfortable being uncomfortable” by Tim Grover.