A marketing Graduate by profession and a self-taught graphic designer, Sonja has been in the media and advertising sector for 20 years.
Her expertise in the media space ranges from media wherein she worked in various sales and marketing capacities at various Primedia Group of companies i.e. Primedia@Home and Primedia Outdoor, Design Initiatives, as well as AC Nielson.
Her OOH Media experience and in particular the AC Nielson research know-how brings to Outsmart much sought-after Marketing Services skills and thus advancing the wealth that already exist within the team.
Her creative skills and experience in Marketing Services adds a new dimension to Outsmart.